An Interview with Eva Lai, a sexy Lingerie Designer

Oct 9, 2014 |

What got you interested in sexy lingerie?

I love all areas in fashion; I sometimes do styling and photography for my label. I am particularly interested in women’swear and my designs are seen as outerwear sometimes. However, I think sexy lingerie has always been what I love most as it is the most personal and intimate item a woman can buy. It is so technical, having to think about the fit and how the garment could support and enhance the female body, and whether it’d be comfortable against the skin etc. Details are the key in sexy lingerie because the garments are so small; I enjoy the challenge of what I can do with a tiny little bra & knickers. It is amazing how every stitch is so visible and it is all about details and accuracy.

Who are your favorite sexy lingerie designers right now (besides yourself)?




I love Agent Provocateur, I worked there for a year and the company has taught me so much. The brand represents many things that I believe lingerie should be luxury, sexy and daring. The fun personalities of the team really reflect onto the products. I am also a huge fan of Carine Gilson for their amazing lace appliqué, and Atsuko Kudo’s gorgeous latex!


What inspired you to start your own line eLai? Why now?

I have always wanted my own label! I want to do what I love and express my own vision without having to compromise creatively. I work much better and harder under my own supervision (which is very strict!). Having my own business definitely makes all aspects of my life harder (i.e. finance, insanely long work hours etc.) .Nevertheless, at the end of the day, I’m doing what I love every day, and when someone compliments my work, I get all the credit and it makes it all worth it.

I know it’s very early to start my own business as I only just graduated recently.I feel like I have a decent amount of experience & knowledge about the industry, and once you’re settled in a stable job, I can imagine it’d be even harder to give up the financial stability. I’m trying now because I’m young and I’ve got nothing to lose. if I fail (hopefully I won’t), then I can always get a job, but at least I know that I tried! The lingerie industry is peaking right now .so I feel like there might be space in the market for me. it’s a good year to launch a fresh new brand, and the fashion industry is very encouraging to new designers right now which are wonderful.

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